I am a graphic designer based in Toronto, Canada.
Simplicity and clarity are at the core of my design work. I strive for synergy in meeting client expectations while immersing them in creative thinking and collaboration.
With 10 years of solid professional experiences across different industries, I am adept at the theory and practice of design, branding, and marketing communications. Trained and educated in renowned humanities and art institutes in the Philippines and the United States, I deliver international quality outputs and thrive in multicultural work environments. Notably, within my decade-long career, I take immense pride in consistently driving increase in brand engagement through innovative design strategies, effectively translating complex brand narratives into visually compelling stories that resonate with diverse audiences.
My design practice employs a client-centered approach covering the following functions:
Customized design and layout for essential communication assets such as company logos, advertisements, newsletters, posters, websites, etc.
Strategic direction for marketing and internal brand communications for social media, web, print and other audio-visual products
Development of brand review tools and guidance for quality assurance of marketing collaterals and multimedia products
Training junior staff members and students in the fundamentals of design and branding